In fact, estimates put the industry at somewhere between 1-3% current annual growth with an even better outlook over the next several years. That would make men’s grooming and toiletries (which comprise a global market that was valued at $47.2 Billion in 2015) a $60.7 Billion industry by the year 2020. In the US, the market hit $8.9 Billion in 2016. Given the same expected growth rate as the global market (5% CAGR), the US market could reach $10.8 Billion in 2020.
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